Angel Wings Costume

Custom Made

Customer Services Versus Sales Representatives - The War of Incentive

Customer service can often be seen by businesses as a necessary evil, a burden on the finances and something to try to provide at minimal cost. To see it this way is, however, a gross oversight. Ask yourself what is the most important asset a company has? In almost every case it will be the customer base.

Customers make or break a company. Too few customers and no business can survive. Effective, High Quality customer support can create an image for a business which sets it apart from its competitors. If you treat your customers with care, consideration and patience, providing a service which genuinely tries to help resolve concerns or issues, then customers are far more likely to return to your company time and again.

Not only is customer loyalty an issue which your service representatives can actively develop, but very often your customers are one of your strongest means to promotion. Internet technology today allows for quick and easy access to many thousands of review sites. Enter almost any company name into Google, along with words such as 'review' and you're bound to find rating and experiences.

These can have a tremendous effect on how well you drive customers to your business, or drive them away. Customer service is the means by which your customers will be interacting with your business; as far as customers are concerned, your customer service is the business itself. Many large, global corporations outsource their customer support centers, and this can lead to poor quality communications. This is where smaller businesses can excel, filling the quality gap which exists.

From a customer's perspective, very little can be as frustrating as the experience of having a highly enthusiastic, deeply personal and seemingly committed business woo you and persuade you to buy into its product or service range, only to then cut and run, leaving you in the hands of an outsourced, underfunded and less experienced customer service team. It can often feel as though the outsourced customer service team is put there as a direct barrier between the customer and the business.

Certainly it can easily be the case that customers perceive not one, but two quite distinct businesses, with the possibility of a third lurking in the background. Initially there is the friendly and courteous business, almost bending over backwards to be helpful and understanding, though once the payment has been made and the contract signed, this part of the business becomes unreachable. The customers are then transferred to a less technical, less responsive, slower and less capable business which is labeled customer service, and which pays little attention to the customer and offers little in the way of proactive help.

The two businesses appear quite distinct in character. This discovery can give rise to a previously unconsidered business element, which are those lurking behind these two faces, driving the business forward by portraying these two quite opposite and contrasting faces by way of a sales tactic. This can completely undermine any faith, loyalty or appeal generated by the first face that the business chose to portray.

This is a shame, because those few businesses that are able to maintain this same attitude through from the sales team to the customer service team are highly likely to engage customer loyalty through customer satisfaction. This in turn is likely to see customers recommending the business, leaving positive reviews on the many review boards across the internet, and helping to drive more customers to you without you even having to advertise to reach them.

Good customer service leads to satisfied customers, which can be the best form of advertising there is, simply because you can't buy it. Granted, the extra cost of having in-house, fully trained customer service staff who are as committed and motivated as the sales staff will cost a little extra, but it is important to see this not as an extra cost, but one in lieu of your advertising costs. Good customer service is not just an end in itself, which is the mistake made by too many companies.

Good levels of service for existing customers will be highly likely to act as a form of advertising, bringing in extra revenue you would not otherwise have seen. Add to this argument the fact that bad customer service is more likely to drive not only existing customers away, but put off potential customers you might have had as a direct result of poor reviews and a low reputation, and you can see that in the long run, investing in high levels of quality within your customer service department can be seen as a solid and profitable investment if approached in the right way.

Sales people often have incentives, such as targets, number of sales per hour, and other such tables which can lead to bonuses. Customer service representatives often have no such incentives; perhaps there's a link between the different standards of enthusiasm?

About the Author

Naz Daud - CityLocal
UK Business Franchise

Ireland Business Franchise

Business Franchise Opportunity

Latest Businesses

Custom Made
what is the difference between a pre made complete and custom made skateboard?

this question just popped into my mind and i have been wondering about this. Most of my friends say a lot of pre made completes are not good because they just are haha. But what is the difference besides custom made boards having the ability to choose whatever parts ?

pre-made is what the designer wanted wanted the board to look like .. with the parts and everything (such as wheels and stokes) already picked out and placed on the board ...

custom is the board you want (possibly your own design) with the wheels of your choice .. bearings .. etc to fit your own needs and comforts...

custom boards are usually a little more expensive..

Ric Flair - Custom Made

Custom Made $82.85 High Quality Content by WIKIPEDIA articles Custom Made is a horse that was ridden by American David OConnor at the international level in the sport of eventing.Joseph Zada imported Custom Made, whose barn name is Tailor, in January 1995 from a Young Rider in Britain as a mount for David OConnor. The horse was incredibly strong on crosscountry, and was not very careful in show jumping, but an athletic jumper and a very good mover. Author: Miller, Frederic P./ Vandome, Agnes F./ McBrewster, John Binding Type: Paperback Number of Pages: 104 Publication Date: 2010/08/09 Language: English Dimensions: 6.00 x 9.02 x 0.25 inches

Modeling a Custom-Made Evening Gown $79.99 Modeling a Custom-Made Evening Gown - Premium Photographic Print

Modeling a Custom Made Evening Gown $79.99 Nina Leen Modeling a Custom Made Evening Gown - Premium Photographic Print

Model Wearing a Custom Made Evening Gown Made of Pure Silk $79.99 Nina Leen Model Wearing a Custom Made Evening Gown Made of Pure Silk - Premium Photographic Print

Used Custom Made St Style Parts Guitar $359.99 In Store Used USED CUSTOM MADE ST STYLE PARTS GUITAR

Retro Couple with Custom Made Car 1970s $19.99 Retro Couple with Custom Made Car 1970s - Photographic Print

Signed Chad Johnson Jersey - Black Custom Made $469.2 Signed Chad Johnson Jersey - Black Custom Made Chad Johnson Cincinnati Bengals Black Custom Made Jersey Comes fully certified with a Athletic Promotional Events certificate of authenticity.

Custom Made Double and Single Bed with Folding Arms $79.99 Bernard Hoffman Custom Made Double and Single Bed with Folding Arms - Premium Photographic Print

Model Wearing a Custom Made Evening Gown $79.99 Nina Leen Model Wearing a Custom Made Evening Gown - Premium Photographic Print

Model Wearing a Custom Made Evening Dress $79.99 Nina Leen Model Wearing a Custom Made Evening Dress - Premium Photographic Print

Custom Personalized Name Necklace MADE WITH SWAROVSKI ELEMENTS $15.99 Custom Personalized Name Necklace MADE WITH SWAROVSKI ELEMENTS Be original with this custom name necklace. Custom jewelry MADE WITH SWAROVSKI ELEMENTS is the perfect gift for any occassion. Custom personalized necklace. Create your own personalized name necklace. How to Personalize Necklace: Please Enter the NAME, WORD or INITIALS to customize your necklace in the space provided ABOVE. When Ordering More than 1 QUANTITY You can order each item and personalize individually or simply type in a number with the corresponding cusomization you would like completed on each item. Example: ?2 items ordered. Customization entry: 1- Kasey 2- Debbie Specifications: 16 Inches, Glass Beads, Lead and Nickel Free Letters, Handmade in the USA, MADE WITH SWAROVSKI ELEMENTS, All sales are final on custom items.

Custom Lab made Watch Chrono White Ice Bling Bling Band $8990.99 Custom Lab made Watch Chrono White Ice Bling Bling Band

Custom Lab Made Watch White Ice Sport Bling Bling Band $8990.99 Custom Lab Made Watch White Ice Sport Bling Bling Band

Sporty Custom Bling Bling Watch Lab Made Rubber Band $4990.99 Sporty Custom Bling Bling Watch Lab Made Rubber Band

Bling Bling Lab Made Chrono Watch All Black Custom Band $8990.99 Bling Bling Lab Made Chrono Watch All Black Custom Band

Custom Lab Made 360 Ring 20ct Black Solitaire $99 Custom Lab Made 360 Ring 20ct Black Solitaire

Custom Bling Bling Watch Band 6 Rows CZ Lab Made $149 Custom Bling Bling Watch Band 6 Rows CZ Lab Made

Custom Bling Bling Lab Made Watch Chrono Rubber Band $4990.99 Custom Bling Bling Lab Made Watch Chrono Rubber Band

Custom Bling Bling Watch Lab Made Mesh Dial $4990.99 Custom Bling Bling Watch Lab Made Mesh Dial

Custom Lab Made Watch All Black Bling Bling Band $8990.99 Custom Lab Made Watch All Black Bling Bling Band

Custom Black 20ct Solitaire 360 Lab Made Bling Bling Ring $99 Custom Black 20ct Solitaire 360 Lab Made Bling Bling Ring

Used Benavente Custom Made 1 Of 2 Elec Gtr $1999.99 In Store Used USED BENAVENTE CUSTOM MADE 1 OF 2 ELEC GTR

Used Ibanez Soundgear Bass Custom Made Japan 1992 $999.99 In Store Used USED IBANEZ SOUNDGEAR BASS CUSTOM MADE JAPAN 1992

Custom Aurora Heart Earrings Made with SWAROVSKI ELEMENTS $16.99 Custom Aurora Heart Earrings Made with SWAROVSKI ELEMENTS Personalized SWAROVSKI ELEMENTS earrings. A great personalized gift idea and an imaginative way to personalize any fashion statement. Austrian Crystal Earrings for pierced ears. Custom earrings. Specifications: Approximately 1.25" Length, .925 Sterling Silver Leverback Earrings, .75 Inch, MADE WITH SWAROVSKI ELEMENTS, Handmade in the USA Enter any NAME or WORD to create your own Customized Swarovksi earrings. The Default positioning of text is Horizontal. How to Personalize Earrings: Please Enter the NAME, WORD or INITIALS to be customized on the Earrings  in space provided ABOVE. A maximum  of 3 Characters is recommended .  ***NOTE:  The same inscription will appear on both crystals. The text size will decrease with the number of characters. When Ordering More than 1 QUANTITY : You can order each item and personalize individually or simply type in a number with the corresponding cusomization you would like completed on each item.   Example: 3 items ordered. Customization entry: 1 -AbC 2 -DeF 3 -GhI.  Please Note:  Earrins will be customized with horizontal text as shown in photo above. All Items are engraved identical to text submissions and are non-refundable. A great personalized gift idea and an imaginative way to personalize any fashion statement. Personalized earrings MADE WITH SWAROVSKI ELEMENTS. Custom earrings.